Why I have enthusiastically responded to the COVID-19 donation appeal from the Museum of Contemporary Art

And why I encourage you to do the same for your local museum

Ibrahim El Badawi

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Two years ago today, exactly on the early afternoon September 5th, 2018, I was heading towards the exit door of the Museum of Contemporary Art (MCA) in Sydney, Australia after spending a couple of hours in my regular personal “Art Time” treat.

While taking down the stairs I spotted this giant banner fixed to the ceiling:

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Ibrahim El Badawi

A storyteller, cultural adapter and innovation catalyst.